From the article:
"Though Jake's Hotel has luxurious accommodations, it is known for its artistic, rustic ambience by the sea, a hotel built by an artist. Yet, Henzell said he does not even consider it a hotel or resort, but an entity that is driving community tourism, and sustainable development. But, a gem by any other name is still a gem, and this gem in Treasure Beach is ideal for the laid-back, adventure traveller, the Bohemian who is looking for somewhere off the beaten tracks"
Read more here: Jake's Hotel - From 'wattle and daub' to number one